Friday, August 30, 2013

Editing, Deleting or Changing the order of Products on your LinkedIn Company Page

So after you've set up your linkedIn Company page and added a few products, you've decided to edit them or even delete one or two. Question is, how exactly do you do that?

It's very simple.

How to edit a specific product on your LinkedIn Company Page?

1. Click on the Products tab.
Products tab on linkedin company page



2. Click on the link (image or text) for the Product you want to edit.
3. Inside that specific product page click on Edit (top right corner).
Edit product details on linkedin company page
4. Edit the product info and save.
Edit product details on linkedin company page



How do delete a product on your linkedIn Company Page:
1. In the Products tab, click on the link (image or text) for the Product you want to edit.
2. Click on the dropdown menu arrow next to Edit and click on Delete.
How to delete product on linkedin company page
How to change the order of the products in your LinkedIn Company Page?
1. Head over to the Products tab and click on Edit (without entering a specific product):
Products tab on linkedin company page
Edit product details on linkedin company page
2. Head down to step 4, and set the order you want.
Control the order of products or services on linkedin company page

And you're done! Feel free ask questions or add your comments below. You can also share this post with other who might need help :)

Tuesday, August 6, 2013

LinkedIn introduces new in-depth Company Page Analytics!

LinkedIn introduces a new in depth analytics tool for LinkedIn company pages, which offers deep insights for LinkedIn Pages.

LinkedIn new in depth company page analytics

Among the new features, you'll find in depth insights about interaction of each one of your posts and updates. You'll be able to see audience type, general impression, clicks, total interactions, followers acquired and overall engagement. These new insight will enable pages to understand which of there posts are most relevant to their followers and according to that make similar posts in the future. On of the most important features is the Followers Acquired column, since acquiring new followers is a very important goal for every company. 

LinkedIn new in depth company page analytics Posts engagement

Another nice feature is the the Reach and Engagement graphs which give a very clear and informative picture of how your page is preforming and how people are reaching your page. There is a clear separation between sponsored and organic audience, both in reach and engagement.

LinkedIn new in depth company page analytics reach and engagmanet

Followers trends shows a quick graph of how many followers you acquired in a specific time range - today, yesterday, last 7/15/30 days, this month / last month or during a custom time range.  
LinkedIn new in depth company page analytics followers trends
The followers tab shows a quick view of Total followers and whether they are Organic or Acquired followers. As before, you can also see the demographics of your followers.

LinkedIn new in depth company page analytics followers type
A very interesting new feature is the How you compare tab, which gives an important insight to how your page compares to other pages in your field. This tool is great for big and small companies who'd like to see how they compare with competing companies in terms of total followers.
LinkedIn new in depth company page analytics how you compare

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